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the prompt: elevation

80% of brain development occurs before age of five. Play-based learning in early childhood helps prepare for future learning and creative thinking. As a result of this finding, the concept of a STEAM toy kit is developed.

Target Audience

Bobo’s Club is designed for children aged 5-10 who have a curiosity for hands-on learning, creativity, and problem-solving. It is ideal for parents looking to supplement their child’s education with engaging STEAM activities and for educators seeking innovative tools to encourage exploration and discovery.

design concept

With extensive research on child engagement and learning psychology, the brand identity was developed to integrate interactive storytelling and character-driven challenges that create a narrative-driven experience and encourage critical thinking and creativity.

Bobo's Club

Bobo’s Club aims to revolutionize children’s learning by integrating hands-on STEAM activities with engaging storytelling. After heavy research on child psycholgy, we introduced a storyline with two characters, Bobo and Dr. Dull, meant to foster their participation.  Each month’s subscription-based delivery introduces a new theme and challenge, allowing children to dive into Science, Technology, Engineering, Art, and Math, sparking curiosity and nurture skills.

Visual Identity

Brand Strategy

Packaging

Merch Design

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