About Habitat
Habitat for Humanity works in more than 70 countries, they have helped more than 62 million people improve their living conditions since 1976.
Target Audience
Habitat's target audience includes the low-income families who need help, volunteer & donors who passionately engage in shelter-building activities, local governments who grant accesses for campaigns, and partners who they work togetehr with to expand their reach. They span various ages, backgrounds, and professions, but share core values of service, sustainability, and hope.
rebrand concept
The previous brand, while recognizable, lacked cohesion and flexibility. The redesigned system introduces a contemporary, structured approach using a modular logoframe system that can adapt to various messaging needs without sacrificing consistency. The color palette was refreshed to reflect both humanity and trust — warm, grounded tones balanced with energetic accents to express action and care. Overall, the rebrand creates a unified and modern voice that empowers volunteers and partners alike to see themselves as part of a larger, impactful movement.
Habitat for Humanity
Habitat for Humanity is a non-profit housing organization dedicated to solving affordable housing challenges around the world. As they expand their influence to the globe, the 49-year-old institution needs a rebranded visual system that not only captures their meaningful core essence, but also speaks to an international audience in the modern society.
Visual Identity
Brand Strategy
Data Visualization
Digital
Campaign
