The PRompt: to expand
For WOV3’s social media, my strategy prioritized educating and building the market before pushing the product. Because recovery footwear is still a niche category, I focused on creating content that explained the science of recovery, highlighted best practices for athletes, and introduced the benefits of 3D-printed footwear in simple, engaging ways. By establishing WOV3 as a trusted voice in recovery education, the brand could cultivate awareness, credibility, and community — setting the stage for stronger product adoption later.
Target Audience
WOV3’s audience includes athletes and active individuals who prioritize recovery as part of their training, as well as a growing community of health-conscious consumers curious about innovative technologies like 3D printing and eager to explore new solutions in a niche yet expanding recovery footwear market.
rebrand concept
I relaunched WOV3’s Instagram after 3 months of inactivity, driving 200% engagement growth in the first week and re-establishing a consistent brand presence. Alongside social media, I designed the full identity for their shoe truck launching in October, turning it into a mobile retail experience that connects the brand with audiences in real life. Together, these efforts laid the groundwork for WOV3 to build awareness, credibility, and market readiness in the niche recovery footwear space.
WOV3
WOV3 is a high-tech sports footwear startup specializing in 3D-printed recovery shoes. As their sole social media and brand designer, I developed a complete digital content strategy, created and managed all of their Instagram content, and designed the visual identity for their first shoe truck — a mobile retail experience set to launch in New York.
Brand Strategy
Marketing
Digital
Campaign
